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Date:9/1/2014 2:40:07 AM
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Hi Sam
Hello Kitty
Like many people approaching 40 years of age, it appears Hello Kitty is having a midlife crisis.

No, she hasn’t run out and bought a Harley or had a steamy tryst with the plumber (sorry, Mario). Instead, the Japanese pop icon has engaged in a decidedly adults-only undertaking – brewing her own beer.

That’s right; Hello Kitty beer is a thing, at least in Asia.

There are six Hello Kitty beers, which come in easy-drinking fruit flavors like peach, lemon-lime, passion fruit, and banana. They have about half the alcohol content of mainstream American beers - a Budweiser runs 5 percent alcohol-by-volume, where the Hello Kitty brews range from 2.3 percent to 2.8 percent.

“The beers were introduced in Taiwan, and are now also available in China, where flavored beer is a new trend in the market,” David Marchi, senior director of brand management and marketing for Sanrio, the company that created Hello Kitty, told TODAY.com. He confirmed that Sanrio licensed the beer, brewed by the Taiwan Tsing Beer Company.

Blogger Eric Jou lives in Beijing, and reviewed the brews for the video game blog Kotaku.

“They're so ridiculously smooth and tasty that one can barely tell they're drinking beer,” Jou noted. “It's almost like drinking fruit juice, even if the cans do say ‘beer’"

These sentiments were echoed on the beercentric social network Untappd, where one reviewer said the passion fruit variety “tastes like Fanta with a beer aftertaste” while another said the fruity beer “goes down like a wine cooler.”

With their light fruity flavors, low alcohol content and cute cartoon labels, the question has to be asked: Do these Hello Kitty beers also say “hello” to kiddies?

“Hello Kitty will be 40 years old in 2014,” RT
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