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A&E Cage Co. Wins Award for Best New Product

The bird toys and java wood stands from New Jersey-based A&E Cage Co. won first place in the SuperZoo 2012 Best New Product Awards in Las Vegas.

By Ken Niedziela
Posted: September 14, 2012, 4:15 p.m. PST

A&E Cage Co.’s new bird stands and toys won Best New Product at the 2012 SuperZoo show.

A&E Cage Co
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A&E Cage Co.’s new bird stands and toys won Best New Product at the 2012 SuperZoo show.

A new line of bird toys and stands developed by A&E Cage Co. of Burlington, New Jersey, captured first place Wednesday in the SuperZoo 2012 Best New Product Awards in Las Vegas.

An anonymous panel of media judges chose the winners from among the numerous new products on display. Brilliant Pet’s FroliCat Flik cat toy took second place and Angels’ Eyes new shampoo line came in third.

The stands are the first in the industry to use the wood of java trees, said John Lance, owner of A&E. The wood undergoes a curing process to keep it safe for birds.

“It’s a highly dense wood, which is good because the birds don’t chew it,” Lance said. “And the idea of having the dense wood is that the birds therapeutically exercise their digits on it.”

The line includes two sizes of tree stands, a bird “javarium” — a java stand inside an aviarium — and a series of toys designed for use with the stands and made from materials including coconut, woven wood and rope.

The FroliCat Flik is a white, disc-shaped mechanism that repeatedly flicks a string out from one side. Dubbed an “automatic teaser” by the company, it’s meant to encourage a cat’s instincts to stalk and pounce on prey, said Alan Cook, CEO of Chicago-based Brilliant Pet.

The new line of products from Angels’ Eyes of Sunrise, Florida, includes a wide spectrum of ingredients and scents designed to last for several weeks. Each product is named after a geographic region, such as the Heartland Meadows hypoallergenic shampoo and Southern Comfort oatmeal shampoo and conditioner.

SuperZoo attendees voted for the new products they liked best.

Place Company Product
1st Classic Paws/Aquatica Gallery Magic Globe Aquarium
2nd Central Garden & Pet Co. Aqueon Evolve Aquarium Kit
3rd BioBubble Pets BioBubble Premium

Place Company Product
1st A&E Cage Co. Java Wood Bird Toys
2nd Caitec Corp. Mastermind Foraging Devices
3rd Caitec Corp. The Percher


Place Company Product
1st Lucky Litter (Brilliant Pet) FroliCat Flik
2nd Lucky Litter (Brilliant Pet) FroliCat Dart Duo
3rd Lucky Litter (Brilliant Pet) FroliCat Pounce


Place Company Product
1st Dog for Dog Dogsbutter
2nd DogPacer Mini Pacer
3rd All Paw Pet Products Poogo Stick


Place Company Product
1st Perri’s Leather Clever Canine Collection


Place Company Product
1st Angels’ Eyes Angels’ Eyes Shampoo
2nd Envirogroom Envirogroom Natural Shampoos
3rd Best Shot Pet Products One Shot Maximum Strength


Place Company Product
1st Critter Zone by Air Restore Critter Zone by Air Restore


Place Company Product
1st BioBubble Pets Angels’ Eyes Shampoo
2nd A&E Cage Co. Reptile Javarium
3rd Fibercore Eco-Bedding

Small Animal

Place Company Product
1st BioBubble Pets WonderBubble
2nd Lixit Corporation Rabbit Feeder/Water Fount
3rd D.B.A., Comfort Urns Pet’s Memorial Urns

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A&E Cage Co. Wins Award for Best New Product

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Reader Comments
janet, henderson, NV
Posted: 9/20/2012 7:25:38 PM
Always like reading about new things for my birds
valerie, glen oaks, NY
Posted: 9/16/2012 9:57:34 PM
alex, bronx, NY
Posted: 9/16/2012 9:51:40 PM
I will research the new perch products that won the 1st place reward. Sounds interesting.
janet, henderson, NV
Posted: 9/16/2012 5:44:20 PM
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