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Million-Pet Mission

Using the power of the Internet to increase pet adoptions, supporting community spay and neuter programs.

Three powerful pet partners have made a commitment to find homes for one million companion animals in the year 2000. Petopia.com, the "Internet Pet Paradise," the American Society for the Prevention of Cruelty to Animals (ASPCA) and Petfinder.org, the biggest online directory of shelter pets, are combining their resources to save the lives of one million animals in the year 2000 in what they call the "Million Pet Mission." Their strategy involves using the power of the Internet to increase pet adoptions, supporting community spay and neuter programs, and empowering owners to improve pet behavior problems so that animals do not wind up in shelters. Petopia.com provides financial support, promotional resources and fund-raising events. Petfinder.org provides shelters with an e-mail address, Web page and technical help to create a network of community organizations to save animals' lives. The ASPCA promotes the Web site to pet owners nationwide, and will recruit and educate shelters about the opportunities available. Combine the oldest humane society in the United States, the first and largest nationwide online searchable directory of shelter pets and the leading online pet store and you have a dream team. Learn more about the "Million Pet Mission" at www.petopia.com.

3-3-2004


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